The Following Aesthetic Reasons

Gareth Pugh, a young designer from London specializing in the avant garde and the architectural, recently received a prize to work in Paris and the fashion-guard are quite excited about his prospect there. Not one to disappoint, Pugh put on a show in Paris for the Spring/Summer 2009 collection which was well, hypnotizing.

Gelatin is used in the girls hair to look like they are coming out of water. It's a conceptual collection, the white front and black behind signifies that light comes out of dark, or as Pugh himself explains by way of example, "flowers are the most beautiful just before they die."